Ad-land Video Production Company

News and Updates Ad-land Video Productions

New Staff training Videos

Focusing on delivering high quality training and induction video AD-land now delivers staff training videos. We offer clients the opportunity to develop quality custom training DVD’s and induction programs. Read more about Staff training Videos

Electra Mining Expo

Exhibitors at the Electra Mining expo make intensively use of video to lure the visitors into their exhibitions. Over the years we have picked up on some very strange trends in the videos that are displayed at the expo. There is at least one major production element to be avoided when producing a video for the show. We will make sure you avoid this critical mistake if you make use of our services.

Safety Induction for B&T

3 December 2009

Ad-Land has delivered a Safety Induction Video for B&T Steel last Thursday on the day of their NOSA grading. The safety video with a total duration of 15 minutes was produced in record time. This was a classic example of how a video should be produced. The first contact was made through our website and the client has indicated their budget. This is important as it was clear from the start what type of production they were looking for. We only needed to give them a final quotation and an example of our previous work and the deal was made. After this the wheels started rolling and with the professional support of B&T personnel the video started to take shape.

The first compliments for the video have already rolled in, from no less than the NOSA grading officers, comparing the video with videos that are shown at international companies. We obvious feel good about it and so does the client.

How we feel does not matter, what matters is that the video was produced at rates that the client can afford and it satisfied their needs. Aimed at blue collar workers whose first language is not English (92% of South-Africans.) the script was kept simple and to the point.

At Ad-land we do not compromise on quality. We use the same skills and equipment to produce a video that took 1 day to shoot as on the more expensive productions. Obviously we use a less expensive voice as the budget did not make provision for the high end providers. This however does not lessen the impact the video make.

New Safety Induction Video section

2 December 2009

 

Safety Induction Video

Still using paper in Business to Business Marketing?

1 December 2009 Hennie Visagie

This is one phenomenon in companies I do not understand. Printing marketing material when you can do it much more effectively in the electronic media. To distribute a pamphlet you need to see a person face to face or use direct marketing to mail the material.

With the electronic media in all its forms you can reach more people instantly and your distribution is a small part of the cost.

The problem with electronic media is that it is relatively new and everybody is still learning what to do and how to do it. We ourselves were not very successful in marketing the electronic side of our business. What I do know is that as a small business we would not be able to communicate with over 1000 targeted prospects and clients per month in the traditional media. We simply cannot afford it. The electronic media is opening new opportunities that are waiting to be exploited. AD-Land has started to make use of all the electronic channels we can. It seems as if it starting to work for us, we will know for sure in 4 month’s time.

In the FMCG market top of mind awareness at the consumer is of vital importance. Not so much in the B2B milieu where the marketing budgets are lower and thus the competition for awareness less fierce. The B2B battle is fought in the offices of clients and since the arrival of the electronic media, now also on the search engines.

Still some B2B companies are all set to spend money on the traditional media, but not on the electronic media and when they do spend money on the electronic media, they do not allocate the resources on the right things. I think it is because of a lack of understanding of the media.