Animation - for the need to demonstrate your products inner workings
Animation works best to demonstrate the inner workings of products or situations that are difficult to act out. The difficult part of animation is the modelling. Bad models make bad animations.
Integrated with video or stand alone, animation can work excellent when done professionally. Animation can show what the eye cannot see. For example magnetic fields, radio signals and colourless fumes. It can see through solid materials and around corners. This make the medium wonderful and dangerous if not handled intelligently within video productions.
At AD-land we have one philosophy we adheres to, if you put your mind to it, you can do it, if you can't, get an associate that can.