Business to Business Marketing – Key Personnel

Small to medium sized businesses have key people without whom the business will, in the worst case scenario, simply stop functioning or at best take a dip in sales that will influence the company severely.

The first scenario you will get mostly in very small businesses and in most of these instances there is nothing you [Read more]

Business to Business - Digital Advertising Platforms

Digital Advertising platforms in the Industrial Market – Are the clock nearing 12 for companies not effectively utilising the internet?

I always had my doubts about the effectiveness of the internet and digital communication for companies servicing the Mining and Industrial markets. These doubts have definitely faded somewhat after looking at statistics for an industrial company [Read more]

Employee Induction

Employee induction days can be completely overwhelming or there is a complete lack of employee induction. Either one is definitely not a good thing. The purpose of employee induction is to introduce new employees to the company. Therefore it is imperative that you should not confuse new employees by overwhelming then on day one by [Read more]