Ad-land Video Production Company

Video Production and Marketing

Increase Your Business Visibility & Profitability

Increasing your visibility and productivity this article will give you tips and advice for finding the perfect video product that will help you market your business and improve profitability in the long run.  Improve your performance and get your business noticed.

There are hundreds of viable alternatives for advertising your business and one of them is video. Developing a commercial or corporate presentation for online marketing is a great way to enhance and flaunt your business.  In south Africa there are many production companies to choose from that’s why we also have an article dedicated on choosing a video production company.

Video production and marketing companies goal is to provide the customer with a marketing tool that portrays your business in a professional light and drives people to buy products or make use of the services offered.

Your first step will be to identify the target market. Whether you are making a video to show at a trade show or perhaps a commercial to be shown on local television, video advertising is one of the most effective tools that you have available in the world today. But it is useless if your video does not relate to your target audience.  Do the research and decide who is going to view your video.

Our advice is to see a video as a advertising campaign, production companies will have a creative team that will work with you in choosing the correct platform for your advertising campaign.  This will be done with their expert advice and should cater to your individual needs as a consumer. Whether you are making a video to show at a trade show or perhaps a commercial to be shown on local television, video advertising is one of the most effective tools that you have available in the world today.

The focus should be on your capabilities and the advantages of doing business with your company.  This is a very important step towards your getting the best possible video. It is a high tech way of marketing and shows sophistication in the business world that is sure to make a great first impression.

Do realize that you only have one shot at making a good first impression so it is imperative that you have a good creative team working with you.  If you are launching your business into a new market, first impressions are very important and video shows a professionalism that is hard to beat. 

It is a very competitive world out there and as such your next step is to capture attention.

Depending on the delivery method of the video, you only have as high as one minute to as low as three seconds to get the attention of the viewer. Without capturing their attention, the rest of the video is wasted regardless of how awesome and informative it may be.

  • Make the video intriguing, leave them wanting more.
  • Keep the pacing of the scenes tight and to the point. Introduce some variety with the camera angles, lighting, etc.

Once you have their attention, you must communicate the benefits of your product or service, or simply deliver the message and bulk of the content you wish to convey.

  • If you’re doing a promotional video for your organization, you must prove and demonstrate what you do, how you’re different, and why the viewer should agree with your propositions.
  • Make every effort to prove your points versus talking about them.
  • Video is one medium that enables you to actually demonstrate your message, so take advantage of that as much as possible.

If you have kept the viewer’s attention and conveyed the benefits of your message, you must close with a strong and clear call to action.

What do you want the viewer to do with the information you just gave to them?  Nothing is more fruitless and frustrating than watching a video and at the end, it leaves you asking "What was that about? What as the point of that?”
You have created a video for a purpose and with a goal in mind (ie, increase sales, branding, fundraising, entertain, etc.), so you must summarize what action you want them to take.

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